We invite kids to our studios in Stockholm and San Francisco. Can you talk a little bit about that process? How does that work for you guys?ĬI: Yes, we work together with kids.

You mentioned just now about testing and evaluating your apps. In creative play we have the hair salon series, and then we have the lab series, which is an example of the experimental playĬC: That makes a lot of sense.

Examples of our products that are within each of these categories: in role playing, the Toca Life series is a good example of that. So it’s role playing, it’s creative play, and it is experiential play. We rigorously test with kids throughout the development process to ensure that the kids are playing, and that that is the central objective in all of our products.ĬC: Can you tell us what you what you consider the three play patterns?ĬI: Yes absolutely. We try to understand each play pattern, where they take place and follow through on that play pattern. Can you talk a little bit about the different ways in which you elevate play as the main objective in your apps.ĬI: For us, that is always the starting point-asking ourselves, what are we going to play? …There are really three play patterns that we found that we are good at, and so we always focus on one of those three play patterns, and that is at the core of what we do. I do a lot of work with play at the libraries, and with especially open ended play and self-directed play, letting kids decide how they want to play, and I know that you guys feel really strongly about play. I have one of your stickers that you guys put out a couple of years ago that says “Take a stand for play” and it’s on my laptop, and the sticker was sort of a call to action, and it’s honestly strongly influenced my personal and my professional life. Caroline Ingeborn, President and COO of Toca BocaĬaroline Ingeborn: We have two offices, one in Stockholm and one in San Francisco.We have around 60 full time members today.ĬC: Let’s talk a little bit about your apps.

Toca boo map